What is your current data Maturity level?
Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it’s important to know where you are in this process. What is Data Maturity? Data maturity is a measure used to determine where a company’s data quality, structure, […]
POI Analysis and Characterization
Through location analytics, it’s possible to identify a place of interest and establish its exact location, helping companies to understand what’s happening around a specific place to make better strategic decisions. Any business sector can leverage location analytics based on points of interest (POI) in a convenient way to characterize and analyze points of sale(POS), bringing special […]
Big Data to Estimate Competitors’ Turnover and Revenue
A competitive analysis begins by defining the target and its scope, exploiting different sets of structured and unstructured data available thanks to innovative tools that help to identify and measure competing brands and estimate their sales. With Big Data tools that help analyze large volumes of information like predictive models, location intelligence and mobility data, it’s possible to […]
How to Increase Customer Dwell Time?
Customer dwell time is an analysis that should be closely monitored to capitalize on the full potential of each point of sale, indicating greater customer satisfaction. Estimating and improving the average customer dwell time inside physical stores is possible thanks to technological tools such as Big Data, location intelligence analysis and mobility data, which improve strategic decision making by […]
Location Analytics Tools Unlocking Value
Geomarketing allows businesses to find location-specific content. This content is tailored according to one region or location. Businesses can use geomarketing analytics tools to find valuable information and insights that help them create ads. All marketing and advertisement based on geomarketing analytics tools benefit the businesses’ location-specific marketing goals. Location analytics is a tool whose relevance […]
How to Increase Foot Traffic in stores?
In the digital age, location intelligence and foot traffic analytics based on mobility data are changing the retail business, giving many retailers an edge over their competitors. Location intelligence is defined as a methodology for understanding and visualizing mobility data to help solve a wide variety of retail problems. Foot traffic analytics is derived from […]
POS Analytics based on Big Data
When we talk about POS, we refer to the places where a customer transacts payment for a product or a service. It can be a physical store, where terminals are used to process card payments, or a virtual POS, such as a computer or mobile electronic devices. These places are the foundation of success for retailers, […]
Predictive Analytics for Real Estate: Using Data for Strategic Decisions
Predictive analytics has significantly impacted the real estate sector, as it offers fast and accurate insights that can be acted upon. This change has been facilitated by the rise of Big Data and Geographic Information Systems (GIS), which tap into the vast potential of real estate data. As usual, the real estate industry is continuously […]
Traditional Channel: How to Increase Profitability?
Determining if the highest possible profitability is being obtained at each point of sale and if the establishments with the greatest billing potential are being reached, is part of what can be solved with geomarketing solutions. Through Big Data management techniques, it is possible to collect, validate and analyze large volumes of information for all types […]
Location analytics can drive retailers to success: Case Study Home Depot Vs. Ace Hardware
Retail companies are already implementing Big Data and geolocation analytics tools to understand consumer mobility patterns, measure foot traffic in each store, understand the performance at their points of sale and estimate competitors’ turnover. Big data techniques allow the recollection of large volumes of geospatial and anonymous data from various mobile devices such as cell phones, computers, tablets, etc., making […]