Mobility Analysis: Six Success Keys For Shopping Centers

Análisis Movilidad Centros Comerciales

Shopping centers were among the most affected by the pandemic. The change in user consumption patterns, the growing competition, the economic uncertainty, and the constant changes in health restrictions by the authorities have generated enormous challenges for entrepreneurs in this area. Mobility analysis: Vital data for shopping centers The current scenario highlights the need to […]

Mobility Analysis: Helping retail stores with today’s challenges

Analisis de movilidad estudio Elektra Coppel Predik Data

Consumer preferences are constantly changing. From purchase behavior to new competitors, companies must pay attention to the conduct of their customers to identify new opportunities and possible threats.This situation has become especially important for retail companies. According to recent studies, buyers are migrating to online platforms and becoming more omnichannel, increasing the challenges for retailers […]

How To Drive Sales by Measuring Foot Traffic

Walk-in foot traffic represents the number of customers that enter your store. This measure can be instrumental data for retailers and helps them make important decisions to increase sales. Each store’s foot traffic unveils the effectiveness of the storefront and its strategy to engage and attract potential customers into the store.  This also marks the […]

How Can Big Data Help for Dark Store Site Selection?

E-commerce for retail stores have skyrocketed since the pandemic, and many ecommerce stores have witnessed tremendous growth of their e-commerce stores. Many people know that their stores can be excellent fulfillment centers as they have the advantage of being close to the customer. They are even more efficient when it comes to traditional stores.   Dark […]

Types of Supply Chain Analytics & why is important?

Supply chain analytics is one of the most important parts of managing any company that produces and markets products. The data obtained by supply chain analytics is key to the success of an organization. In an ideal situation, companies can carry out their operations with the exact number of supplies and without interruptions. This scenario […]

What business problems can be solved with alternative data?

Alternative data is a simple concept that provides valuable and flexible information beyond that offered by traditional data, mostly used in the financial world to evaluate a business or investment outside the scope of traditional data sources. The accelerating generation of alternative data obtained through emails, social media, satellites, financial reports, geolocation, among other sources, […]

Supply Chain analytics and inter-company relationships

Nowadays, industries can obtain a comprehensive and detailed view of all types of relationships that companies have in a given area, and visualize all the hidden tiers that are part of any supply chain, thanks to Big Data techniques.  With Big Data techniques, it is now possible to gain a comprehensive understanding of the logistical, […]

Foot traffic in self-service retail stores

Foot Traffic analytics have revolutionized the way retailers implement expansion, commercial and operational strategies in self-service stores. The correlation between location and foot traffic analytics, visits, sales, and the success of retail self-service restaurants have been studied and proven, so the development of this type of analysis has become a priority in the site selection […]

How to map the supply chain with Big Data?

Supply chain mapping brings companies strong and trusted relationships with suppliers, leading to better business results. The ability to use Big Data in supply chain mapping allows businesses to automatically perform supply chain assessments, storing supplier information throughout the process to reduce operation fatigue in the future. By combining it with location analytics, you can […]

Costumer analytics to understand behavior patterns

Customer behavior analytics, is important to understand how users interact with a brand, now it can be done in a more objective and real way, using Big Data management techniques. Customer behavioral analytics is the process of collecting and analyzing data that, together with technology tools such as Big Data, machine learning and location intelligence, help […]