Transport Analytics: Main Benefits and How To Use It

Transport Analytics Guide

Transport data analytics can improve vehicle performance, reduce costs, improve processes, develop strategies, optimize routes and times, and foresee and identify problems, among others.  Transportation analytics makes it possible to make both commercial and personal travel more efficient and cost-effective. Examining data while in transit can enhance productivity, fuel efficiency, and overall efficiency, ultimately resulting […]

Big Data for Fraud Detection (Guide For All Industries)

Big data analytics is an effective solution for identifying behavioral patterns and establishing strategies to help detect and prevent fraud in various business sectors. Fraudulent activities such as e-commerce scams, cybersecurity threats, identity theft, forged bank checks, money laundering, tax evasion, fraudulent insurance claims, and financing fraud pose significant risks to users and companies. These […]

Supply Chains Predictive Analytic benefits

Unlike historical analytics, predictive supply chain analytics allows you to anticipate and prepare for the future, taking out the conjectures planning processes and improving decision making. Predictive supply chain analytics use advanced technological tools such as machine learning, geomarketing, data mining that enables organizations to identify hidden patterns, understand market trends, identify demand, establish pricing strategies, achieve a high return on investment, […]

Retail: Benefits of Data Monetization

More and more retail organizations are monetizing their data to increase revenue, boost productivity and optimize costs, enabling effective leveraging of assets, technology tools and external information to generate better results. In the retail sector, data monetization is about making better informed decisions, increasing revenue and reducing costs from access to different types of stored, categorized and accessible data. […]

POI Analysis and Characterization

Through location analytics, it’s possible to identify a place of interest and establish its exact location, helping companies to understand what’s happening around a specific place to make better strategic decisions. Any business sector can leverage location analytics based on points of interest (POI) in a convenient way to characterize and analyze points of sale(POS), bringing special […]

Big Data to Estimate Competitors’ Turnover and Revenue

A competitive analysis begins by defining the target and its scope, exploiting different sets of structured and unstructured data available thanks to innovative tools that help to identify and measure competing brands and estimate their sales. With Big Data tools that help analyze large volumes of information like predictive models, location intelligence and mobility data, it’s possible to […]

How to Increase Customer Dwell Time?

Customer dwell time is an analysis that should be closely monitored to capitalize on the full potential of each point of sale, indicating greater customer satisfaction. Estimating and improving the average customer dwell time inside physical stores is possible thanks to technological tools such as Big Data, location intelligence analysis and mobility data, which improve strategic decision making by […]

POI Analysis in the Retail Sector

The analysis of mobile and geospatial data focused on points of interest has become vital for the efficiency of any business, as it allows to understand some important aspects that retailers need to ensure the success of their establishments. What are POIs? A point of interest (POI) is a specific geographic entity, such as a restaurant, a […]

Location Analytics Tools Unlocking Value

Geomarketing allows businesses to find location-specific content. This content is tailored according to one region or location. Businesses can use geomarketing analytics tools to find valuable information and insights that help them create ads. All marketing and advertisement based on geomarketing analytics tools benefit the businesses’ location-specific marketing goals.   Location analytics is a tool whose relevance […]

How to Increase Foot Traffic in stores?

In the digital age, location intelligence and foot traffic analytics based on mobility data are changing the retail business, giving many retailers an edge over their competitors. Location intelligence is defined as a methodology for understanding and visualizing mobility data to help solve a wide variety of retail problems.  Foot traffic analytics is derived from […]