Foot traffic in a popular South African hardware store

Foot traffic analytics and point-of-interest analytics help large chains supplying contractor-grade building materials and home improvement products measure footfall and understand consumer behavior patterns in any given zone of interest or point of sale. Case Study Foot traffic analytics: Builders Warehouse City Cape Town, South Africa. At PREDIK Data-Driven we conducted a detailed study of a hardware home […]

Retail analytics: Sodimac Homecenter Vs. The Home Depot

Retail home improvement franchises need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, visits, sales, and the success of hardware home improvement franchises have been studied and proven, so the development of this […]