Foot traffic in South Africa shopping malls

Location intelligence and foot traffic analytics are transforming the way retail strategies are defined, and shopping malls are no exception. The correlation between foot traffic, sales, and the success of shopping malls have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and […]

In-store analytics for Brick & Mortar stores

In the competitive retail market, in-store analytics helps retailers to better monitor and understand their customers while providing valuable information on the actual point-of-sale performance. This type of analytics has become an indispensable part of the operational strategy of brick & mortar retail stores. Its benefits can also be reflected in other areas, such as […]