Footfall analytics: McDonald’s Vs. Burger King South Africa
Footfall analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the […]
Footfall analytics: Woolworths Food Vs Shoprite South Africa
Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail supermarkets measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers. The correlation between foot traffic, visits, sales, and the success of retail supermarkets has been studied and proven, so […]
In-store analytics for Brick & Mortar stores
In the competitive retail market, in-store analytics helps retailers to better monitor and understand their customers while providing valuable information on the actual point-of-sale performance. This type of analytics has become an indispensable part of the operational strategy of brick & mortar retail stores. Its benefits can also be reflected in other areas, such as […]
Retail analytics: Sodimac Homecenter Vs. The Home Depot
Retail home improvement franchises need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, visits, sales, and the success of hardware home improvement franchises have been studied and proven, so the development of this […]
Location analytics: Starbucks Coffee Vs. Dunkin’ Donuts
Coffee shop owners need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic visitation, sales, and the success of coffee shops franchises have been studied and proven, so the development of this type of […]