How to increase visibility in multi-tier supply chains?

Understanding how a product gets into the hands of customers requires a broad and comprehensive view across the list of all the companies involved in the distribution process, from the factories to the last distributor to the final customer. Location analytics allows businesses to map their entire supply chain, in order to identify all components […]

Location analytics to improve shopping centers performance

Location intelligence is a key tool that shopping center managers should use since, via people’s location and mobility data, they gain valuable insights such as how much time consumers spend in stores and how often they visit. Shopping centers can use this technology to collect geospatial data sets, transaction history, and point-of-sale data, as well […]

Location intelligence: Measuring footfall in malls

Foot traffic analytics and point-of-interest analytics help shopping malls to understand consumer behavior patterns in any given zone of interest or point of sale. Case Study Foot traffic analytics: Miraflores Plaza Mall, Guatemala City At PREDIK Data-Driven we conducted a POI and foot traffic analysis of a popular shopping mall in the city of Guatemala: Miraflores, which contains […]

Foot traffic in pharmacies: CVS Pharmacy Vs. Walgreens

Pharmaceutical companies need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, sales, and the success of pharmacy franchises have been studied and proven, so the development of this type of analysis has become […]

Location intelligence for Retail Expansion Plans: Case Study

Companies rely on the efficient use of big data and location intelligence techniques as the axis of all their decision-making process, reducing the risks of new investments associated with expansion plans, site selection, or new store openings. At PREDIK Data-Driven we support global corporations to optimize their expansion strategies with 100% data-driven methodologies. One of […]

Foot traffic Analytics in Department Stores

Location intelligence and foot traffic analytics are transforming the way retail strategies are defined, and department stores are no exception. The correlation between foot traffic, sales, and the success of department stores have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and […]

Footfall analytics: Woolworths Food Vs Shoprite South Africa

Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail supermarkets measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers. The correlation between foot traffic, visits, sales, and the success of retail supermarkets has been studied and proven, so […]

Top 5 Benefits from implementing heat maps in businesses

The heat map is one of the most useful and powerful data analysis tools in business intelligence. It provides a visualization feature that presents multiple pieces of data in a way that makes immediate sense by assigning a different size and color. New geographic information systems (GIS) allow us to see our complex world in […]

How to leverage heat maps to improve your business?

One of the analytical tools that leading companies use to gather knowledge is heat maps. By creating a graphical representation of their data, new insights emerge, providing companies with the information they need to adapt their strategies and maximize their profits. Heat maps measure the density of data in a given area. By representing density […]

Foot traffic analytics: OfficeMax Vs. Office DEPOT stores

Understanding mobility and identifying points of interest help large retail office products suppliers to measure foot traffic in and out of their stores and to better comprehend the behavioral patterns of consumers. The correlation between foot traffic, visits, sales, and the success of retail office products suppliers has been studied and proven, so the development […]