Mobility Analysis: Helping retail stores with today’s challenges

Analisis de movilidad estudio Elektra Coppel Predik Data

Consumer preferences are constantly changing. From purchase behavior to new competitors, companies must pay attention to the conduct of their customers to identify new opportunities and possible threats.This situation has become especially important for retail companies. According to recent studies, buyers are migrating to online platforms and becoming more omnichannel, increasing the challenges for retailers […]

How To Drive Sales by Measuring Foot Traffic

Walk-in foot traffic represents the number of customers that enter your store. This measure can be instrumental data for retailers and helps them make important decisions to increase sales. Each store’s foot traffic unveils the effectiveness of the storefront and its strategy to engage and attract potential customers into the store.  This also marks the […]

Cannibalization in Expansion Plans: How to avoid it? 

In marketing strategies, cannibalization refers to decreasing sales revenue, volume, or market share. This happens because of a company introducing a new product. In E-commerce, some companies approach intentional cannibalization to reduce the prices of their offerings. This allows them to benefit from the host of customers that gather to buy the discounted product.  Therefore, […]

How to enhance Market Intelligence Reports with Big Data?

In marketing strategies, cannibalization refers to decreasing sales revenue, volume, or market share. This happens because of a company introducing a new product. In E-commerce, some companies approach intentional cannibalization to reduce the prices of their offerings. This allows them to benefit from the host of customers that gather to buy the discounted product.  Therefore, […]

Types of Supply Chain Analytics & why is important?

Supply chain analytics is one of the most important parts of managing any company that produces and markets products. The data obtained by supply chain analytics is key to the success of an organization. In an ideal situation, companies can carry out their operations with the exact number of supplies and without interruptions. This scenario […]

The role of Big Data in risk assessment

The application of big data in risk management helps eliminate the culture of visceral decision making by companies. The focus on data-driven decision making helps devise rational decisions while advancing the maturity of the organization’s security culture. In data-driven risk management, companies collect and analyze data from multiple sources and use it to preemptively identify, […]

Predictive models for retail franchises

Predictive analytics uses data, statistical algorithms and machine learning procedures to identify the probability of expected outcomes from historical data, enabling organizations to increase their productivity, competitive advantage, improving what companies do and how they do it. Franchise system retailers can face growth challenges in a changing and competitive retail marketplace, and franchise managers and […]

How does Big Data work in market research?

In the United States, digitization is spreading through myriad channels across the economy. Now, in that country, digital tools are generating channels that are changing the way of doing traditional market research. In general, big data aligned with market research makes the process more efficient and impactful than before. The role of Big Data in […]

How to measure customer engagement with Big Data?

Businesses can use the information gathered from customers to improve engagement strategies and strengthen engagement by turning data into statistical insights. Customer engagement is a concept that has become a unifying architecture of design and experience across technology, interface and customer-supplier interactions. Today, to more efficiently measure engagement than customers and maximize marketing strategies, Big […]

What business problems can be solved with alternative data?

Alternative data is a simple concept that provides valuable and flexible information beyond that offered by traditional data, mostly used in the financial world to evaluate a business or investment outside the scope of traditional data sources. The accelerating generation of alternative data obtained through emails, social media, satellites, financial reports, geolocation, among other sources, […]