Retail analytics: Sodimac Homecenter Vs. The Home Depot
Retail home improvement franchises need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, visits, sales, and the success of hardware home improvement franchises have been studied and proven, so the development of this […]
How to increase foot traffic in clothing stores?
Retailers can apply location intelligence techniques and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover. The correlation between foot traffic visitation, sales, and the success of retail apparel franchises have been studied and proven, so the development of this […]
Footfall analytics: Costco Wholesale Vs. Sam’s Club
Big Data technological tools and spatial data play a very important role in business by measuring footfall and helping to understand consumer behavior patterns in any given area of interest or point of sale. Footfall analytics, location intelligence, and point-of-interest categorization have revolutionized the way the retail and wholesale industries implement the expansion, commercial and operational strategies in the franchised warehouse clubs. […]
How to Maximize Revenue and Visits in Shopping Centers?
Analytics based on Big Data allows mall operators to maximize revenues and visits by better selecting tenants, optimizing mall design, determining rents, establishing signage and advertising campaigns. New technological tools allow mall operators to measure the number of consumers spending in and out of stores, the time they spend in and out of stores, know their relative […]
Point of Interest (POI) Data: Complete Guide for Businesses and Data Teams
Points of Interest (POI) data refers to the digital representation of physical locations that people may find helpful or interesting. Commercial places like restaurants, shops, and hotels can be considered Points of Interest. Also, a POI can be a public place such as a park, museum, school, or a hospital. POI data has become essential […]
Big data and Market Share
Big Data together with mobility analytics and location intelligence techniques allow increasingly accurate estimates of the levels of visits received by points of sale, revealing geographic patterns of brand loyalty and market penetration. Get to know the competition and how they behave in the market is now possible, thanks to technological tools that provide an […]