What is foot traffic data and how to obtain it?
Foot traffic data has a wide variety of uses in different sectors, allowing companies to discern the activities, behavior patterns and interests of people in an POI. What is foot traffic data? Foot Traffic data, sometimes referred to footfall data, is data generated by anonymous mobile devices that indicates the number of people or vehicles […]
Advertising agencies and Big Data benefits
With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks. What is it? This type of analytics refers to the use of data and technology tools that […]
What is geofencing marketing and how to use it?
In order to optimize advertising costs and maximize revenue, marketing leaders are using spatial data to create geofences in specific areas, allowing them to reach audiences that are more likely to become potential customers. What is geofencing marketing? Geofencing marketing is based on location intelligence, which allows enterprises to connect with smartphone users in a […]
Business Planning with Big Data
Today, more than ever, it’s essential to make the most of the value of the information for companies, both from market data and their own data. With appropriate Big Data management techniques, companies can optimize their strategic business planning. Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making […]
Are Predictive Models Useful in Business?
More companies are turning to predictive analytics to optimize their processes, achieve better business results and increase their market share. Organizations use internal predictive analytics to forecast trends, understand and predict customer behavior, improve performance and drive strategic decision making. You may be interested in: “What are predictive models and what are they used for?“ Some […]
What are Predictive Models and What are they Used for?
Predictive models are statistical tools that use machine learning supported by Big Data mining to predict and forecast likely future outcomes with the help of historical and existing data by inputting multiple parameters. They can be used to predict virtually anything containing existing data, in every sector imaginable, from ratings of any program, a customer’s […]
How does Big Data Improve Customer Relationship Management?
CRM (customer relationship management) combined with Big Data is the practice of integrating big data into internal business processes with the aim of improving customer service and predicting customer behavior, finding patterns and trends to take advantage of sales opportunities, adjusting product and service offerings to increase profits among others. This combination improves customeranalysis and leads to […]
New Products and Brands: How to Determine their Acceptance?
Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market. Companies that intend to compete in a new market always ask themselves […]