Problems with Last-Mile Delivery Processes?
Several companies, especially in the retail sector, have realized that they need to challenge traditional last-mile delivery solutions in light of recent advances in technology tools. With the help of location intelligence that gives access to aerial, satellite imagery and high-definition maps, last-mile delivery processes can evolve to the degree that drivers can avoid traffic and expedite deliveries through predictive […]
Expansion Plans Data Science Models
Business intelligence and technology tools enable retail businesses to deeply analyze the behavior of their customers inside and outside their stores, in order to identify the ideal location for future expansion plans. The data science models are the third phase of location and mobility intelligence analysis, helping retailers to assess the market potential of areas of interest […]
Coffee Shops: Site Location Using Mobility Analytics
Mobility analytics and location intelligence allow you to select the ideal location for opening a restaurant or coffee shop. Have you ever wondered what your favorite coffee shop does to offer you a unique experience? With location intelligence solutions it’s possible to determine one or more areas where you want to establish a new coffee shop, while […]
How does Data Analytics improve Outdoor Advertising?
Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point. In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible […]