Foot Traffic Data Business Benefits
Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors. What is it? Foot traffic data associates people’s movements with physical locations, and can be collected in different ways, such as WiFi signals, GPS from mobile […]
How to Measure Pedestrian Flow with Mobility Data?
Through solutions based on advanced mobility data analytics and predictive models, it is possible to identify different types of patterns, needs, strategies or even future consumer trends. There are hundreds of solutions and analyses that can be performed thanks to mobility data, such as forecasting models, tracking and predictive market models, business intelligence, real estate […]
Big Data to Understand Consumer Mobility
Thanks to advanced Big Data techniques that make it possible to collect and analyze large volumes of mobility data, it is possible to establish where consumers live and where they go before visiting a shopping mall or supermarket. Today, business leaders have access to Business Intelligence solutions that are based on millions of anonymized data […]