Advertising agencies and Big Data benefits
With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks. What is it? This type of analytics refers to the use of data and technology tools that […]
Cape Town, South Africa, Foot Traffic Heat Map Analysis
Famous for its sun, sea and scenery, Cape Town is a beloved tourist destination for visitors the world over, for this article we created a heat map analysis to observe the foot traffic mobility patterns in one of the wealthiest suburbs in South Africa. Case Study At PREDIK Data-Driven, we created a heat map based […]
Foot traffic in pharmacies: CVS Pharmacy Vs. Walgreens (Case Study)
Pharmaceutical companies need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. Foot traffic analytics and location intelligence are two powerful tools. They provide valuable insights into people’s movements, behaviors, and preferences in specific geographical areas. What is foot […]
Footfall analytics: Walmart Vs. Kroger, US
Supermarkets can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover. The correlation between foot traffic visitation, sales, and the success of retail supermarkets have been studied and proven, so the development of this […]
Case Study: Heat maps applied to site location strategies
Heat maps are used by retail giants to understand pedestrian and vehicular footfall patterns and consequently optimize their strategies for opening new stores. At site selection solutions. In this case study, we will talk about how a transnational chain of stores dedicated to the sale of household goods was able to reduce its investment risks […]
Footfall analytics: Woolworths Food Vs Shoprite South Africa
Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail supermarkets measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers. The correlation between foot traffic, visits, sales, and the success of retail supermarkets has been studied and proven, so […]
Ways Location Intelligence drives Real Estate Investments
In order to research and evaluate real estate investment opportunities for commercial, industrial, or hospitality use, it is important to consider all social and economic factors in a given area in order to make an informed investment. Researching and evaluating real estate investment opportunities is not a piece of cake. Whether it is the valuation […]
Expansion Plans Data Science Models
Business intelligence and technology tools enable retail businesses to deeply analyze the behavior of their customers inside and outside their stores, in order to identify the ideal location for future expansion plans. The data science models are the third phase of location and mobility intelligence analysis, helping retailers to assess the market potential of areas of interest […]
How does Data Analytics improve Outdoor Advertising?
Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point. In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible […]
How to choose a new business location with Big Data
In order to identify the optimal place to establish a new business, for example, an educational center, it’s vital to resort to geolocation analytics and mobility analysis. Through location intelligence solutions, it’s possible to determine one or more areas where you want to establish an educational center, while mobility analysis and behavioral patterns can identify the factors that can […]