N1 City South Africa POI Analysis

Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs. Case Study: POI analysis of N1 City Mall in Cape Town, South Africa At PREDIK Data-Driven we conducted a detailed study of N1 City […]

Foot traffic in pharmacies: CVS Pharmacy Vs. Walgreens (Case Study)

Foot traffic analysis case study Walgreens and CVS

Pharmaceutical companies need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. Foot traffic analytics and location intelligence are two powerful tools. They provide valuable insights into people’s movements, behaviors, and preferences in specific geographical areas.  What is foot […]