Footfall analytics for site selection strategies
The secret to site selection in such a competitive market is based on the ability to analyze the right data and be able to understand and interpret the site selection strategies of nearby locations to stay ahead of their expansion plans and gain a competitive advantage. Where? This is the fundamental question that guides any […]
Location intelligence to optimize commercial strategies
Location analytics rely on anonymized geospatial data from mobile devices, which can be used to gather information on foot traffic trends and typical profiles of consumers visiting a specific area or zone. Location intelligence collects and analyzes competitive data, helping to gain a deep understanding of customers, market, and competitor strategy, identifying opportunities that would […]
POI Analytics: Vega City Mall Bangalore
By applying POI analytics through spatial data, shopping centers can measure foot traffic and understand consumer behavioral patterns. Leaders use these techniques to make more efficient and concise decisions that generate greater profitability by maximizing revenue and optimizing costs. Case Study: POI Analysis of Vega City Mall in Bangalore, India At PREDIK Data-Driven we conducted a […]
Foot traffic in South Africa shopping malls
Location intelligence and foot traffic analytics are transforming the way retail strategies are defined, and shopping malls are no exception. The correlation between foot traffic, sales, and the success of shopping malls have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and […]
Foot traffic analytics: Mercadona Vs. LIDL
Supermarkets can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover. The correlation between foot traffic visitation, sales, and the success of retail supermarkets have been studied and proven, so the development of this type of analysis […]
Footfall around UB City Mall, Bangalore, India
Mobility solutions based on Big Data techniques have revolutionized the way luxury shopping malls understand the behavioral patterns of their visitors, profile their consumers, and make business decisions. Leaders use these techniques to make more efficient and concise decisions that generate greater profitability by maximizing revenue and optimizing costs. Case Study: POi Categorization of UB […]
N1 City South Africa POI Analysis
Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs. Case Study: POI analysis of N1 City Mall in Cape Town, South Africa At PREDIK Data-Driven we conducted a detailed study of N1 City […]
How to profile mall visitors?
POI characterization through Big Data has become more frequent as it allows the implementation of strategies and site selection solutions within the various business sectors. Leaders use these techniques to make more efficient and concise decisions that generate greater profitability by maximizing revenues and optimizing costs. Case Study: Visitor profiling at Perisur, one of the […]
How to use Location Analytics in the Fast-food business?
Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail fast fo measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been […]
Footfall analytics: The largest Starbucks in India
Footfall analytics and POI characterization through Big Data are being used by retail industry leaders to make smarter business decisions, by maximizing revenue and optimizing costs. Case Study: Footfall analysis of the largest Starbucks Coffe in Bangalore India At PREDIK Data-Driven we conducted a detailed study of Starbucks Coffe, the largest physical store in Bangalore, India. […]