Footfall analytics for site selection strategies
The secret to site selection in such a competitive market is based on the ability to analyze the right data and be able to understand and interpret the site selection strategies of nearby locations to stay ahead of their expansion plans and gain a competitive advantage. Where? This is the fundamental question that guides any […]
Location intelligence for urban planning
By incorporating location intelligence into urban planning, it becomes possible to develop infrastructure adapted to the needs of citizens, enhancing living conditions in any given city. In addition, spatial data helps to optimize costs and prioritize government administration projects. What does location intelligence provide to urban planning? This data-driven technique provides information on how people […]
Footfall analytics: San Pablo Vs. Guadalajara Pharmacies
Footfall analytics and location intelligence play a critical role in every business since they help to understand the behavioral patterns of consumers in any given area of interest or point of sale. Foot traffic analysis, location intelligence, and POI analytics are revolutionizing the way retail and wholesale industries implement commercial, operational, and expansion strategies in […]
POI analytics in Luxury Shopping Malls
The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors. The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business. Mapping platforms and social networking applications host their own geographic datasets, resulting […]
How to use POI analytics to understand commercial areas?
Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others. Businesses can leverage point-of-interest (POI) data to identify the population and customer patterns and trends, making smarter data-driven decisions. In the retail sector, POI characterization allows marketers to identify a business’s market share, the spending power of people […]
POI Analysis and Characterization
Through location analytics, it’s possible to identify a place of interest and establish its exact location, helping companies to understand what’s happening around a specific place to make better strategic decisions. Any business sector can leverage location analytics based on points of interest (POI) in a convenient way to characterize and analyze points of sale(POS), bringing special […]