POI Analysis and Characterization

Through location analytics, it’s possible to identify a place of interest and establish its exact location, helping companies to understand what’s happening around a specific place to make better strategic decisions. Any business sector can leverage location analytics based on points of interest (POI) in a convenient way to characterize and analyze points of sale(POS), bringing special […]

POS Analytics based on Big Data

When we talk about POS, we refer to the places where a customer transacts payment for a product or a service. It can be a physical store, where terminals are used to process card payments, or a virtual POS, such as a computer or mobile electronic devices. These places are the foundation of success for retailers, […]