Are Predictive Models Useful in Business?
More companies are turning to predictive analytics to optimize their processes, achieve better business results and increase their market share. Organizations use internal predictive analytics to forecast trends, understand and predict customer behavior, improve performance and drive strategic decision making. You may be interested in: “What are predictive models and what are they used for?“ Some […]
How to Measure Pedestrian Flow with Mobility Data?
Through solutions based on advanced mobility data analytics and predictive models, it is possible to identify different types of patterns, needs, strategies or even future consumer trends. There are hundreds of solutions and analyses that can be performed thanks to mobility data, such as forecasting models, tracking and predictive market models, business intelligence, real estate […]