Footfall analytics for site selection strategies
The secret to site selection in such a competitive market is based on the ability to analyze the right data and be able to understand and interpret the site selection strategies of nearby locations to stay ahead of their expansion plans and gain a competitive advantage. Where? This is the fundamental question that guides any […]
Predictive models for maintenance services
Predictive maintenance based on big data and geospatial data seeks to define the best time to perform work on an asset, so that maintenance frequency is as low as possible and reliability is as high as possible without unnecessary costs. Maintenance teams are beginning to embrace the use of big data and predictive modeling to […]
Advertising agencies and Big Data benefits
With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks. What is it? This type of analytics refers to the use of data and technology tools that […]
Case Study: Site selection Model for retail stores
Learn how a retail clothing franchise used a predictive model to optimize its expansion strategy and identify the most suitable areas for the opening of new brick-and-mortar stores. Foot traffic analytics combined with predictive models allow retail businesses to analyze different potential areas for the new stores and predict the behavior of their customers inside and outside […]
Business Planning with Big Data
Today, more than ever, it’s essential to make the most of the value of the information for companies, both from market data and their own data. With appropriate Big Data management techniques, companies can optimize their strategic business planning. Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making […]
Problems with Last-Mile Delivery Processes?
Several companies, especially in the retail sector, have realized that they need to challenge traditional last-mile delivery solutions in light of recent advances in technology tools. With the help of location intelligence that gives access to aerial, satellite imagery and high-definition maps, last-mile delivery processes can evolve to the degree that drivers can avoid traffic and expedite deliveries through predictive […]
Retail of the Future: What’s Next for Physical Stores?
The COVID-19 pandemic has exponentially accelerated the growth of e-commerce, but physical stores are still far from disappearing. Today, retail businesses have accelerated their digitalization strategies by evolving omnichannel processes, trying to maintain their efficiency and generate added value without affecting their operations, as consumers’ needs to interact virtually with the different points of sale have increased. […]
Retail: Benefits of Implementing Real-Time Analytics
In order for retailers to stay ahead of digital competition, they must overcome cost and flexibility disadvantages; it’s necessary to have real-time insight into what is happening inside and outside the point of sale. Retailers must begin to take immediate action on unforeseen events at their physical points of sale, such as lack of inventory, shelf […]
Is Data the New Oil?
Data is being created at a speed never seen before, and its proper application in business intelligence is already generating incalculable value for businesses.
Predictive Analytics for Real Estate: Using Data for Strategic Decisions
Predictive analytics has significantly impacted the real estate sector, as it offers fast and accurate insights that can be acted upon. This change has been facilitated by the rise of Big Data and Geographic Information Systems (GIS), which tap into the vast potential of real estate data. As usual, the real estate industry is continuously […]