Retail analytics: Sodimac Homecenter Vs. The Home Depot
Retail home improvement franchises need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, visits, sales, and the success of hardware home improvement franchises have been studied and proven, so the development of this […]
Footfall analytics: San Pablo Vs. Guadalajara Pharmacies
Footfall analytics and location intelligence play a critical role in every business since they help to understand the behavioral patterns of consumers in any given area of interest or point of sale. Foot traffic analysis, location intelligence, and POI analytics are revolutionizing the way retail and wholesale industries implement commercial, operational, and expansion strategies in […]
How to use POI analytics to understand commercial areas?
Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others. Businesses can leverage point-of-interest (POI) data to identify the population and customer patterns and trends, making smarter data-driven decisions. In the retail sector, POI characterization allows marketers to identify a business’s market share, the spending power of people […]
How to Improve Performance in Brick-and-Mortar Stores?
Consumers are shifting their spending from physical stores to e-commerce, physical stores will only survive in this new environment if they reinvent their business, taking advantage of new technologies and modern analytical capabilities. Today, there is access to significant amounts of data on consumer behavior, information on the economy of different areas, competitors‘ sales, and market trends. […]
Retail Analytics: Should we open new stores?
Data science now generates strategic solutions that help retailers identify optimal potential locations for expansion by assessing the market potential of areas of interest for new store openings. Applying footfall analytics and location intelligence based on spatial data, retailers can perform analyses that identify areas or points of interest by analyzing the concentration of people, identifying […]