Measuring footfall in restaurant franchises
Footfall analytics have revolutionized the way retailers implement branch expansion, commercial and operational strategies in the restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the site […]
How to maximize the profitability of my business in 2022?
With advanced analytics based on Big Data, it’s possible to develop solutions to optimize marketing and distribution strategies and thus maximize the profitability of any business. The conventional distribution channel is one of the most complex to optimize in terms of marketing and distribution. The variability in size, characteristics and location makes it difficult to […]
Location analytics in pharmacies: CLICKS Vs. Dis-Chem
Pharmacy franchise owners need to apply location and foot traffic analytics techniques to identify consumer behavior patterns, thereby maximizing sales and generating more efficient expansion strategies. Case Study: Location analytics around CLICKS and Dis-Chem in Cape Town, South Africa. At PREDIK Data-Driven we conducted a study of the mobility around two retail pharmacy franchises in […]
Foot traffic analytics in 100 Montaditos, Spain
Restaurant franchise owners need to apply location intelligence and foot traffic analytics techniques to identify consumer behavior patterns, in order to maximize sales and generate more efficient expansion strategies. Case Study: Comparison of foot traffic around 100 Montaditos in Madrid and Valencia At PREDIK Data-Driven we conducted a foot traffic analysis around two retail franchises […]
Should I expand my stores to other cities in 2022?
Retail store expansion strategies are one of the most fundamental issues for growing retailers. Opening a new store can be a game changer if you get the location right, or your new store could be doomed to failure if the location doesn’t attract enough customers. In addition to geographical factors, such as transportation accessibility and […]
Branch expansion with predictive analytics
Predictive, location, and foot traffic analytics reveal valuable information that helps retailers to choose the right location when setting up geographic expansion strategies. How are predictive analytics models used to determine the optimal location for a new facility? Predictive analytics is a type of statistical analysis that uses data mining, statistical modeling and machine learning […]
Top benefits of Big Data in supply chain management
Big Data brings together data from different applications, infrastructures, third-party sources and emerging technologies such as location analytics to improve decision making in the strategic, tactical and operational processes that make up supply chain management. This tool reshapes the supply chain by providing useful and actionable data that can help improve the efficiency of individual […]
Foot Traffic Study: Blue Route Mall Vs. Table Bay Mall
Location and foot traffic analytics are transforming the way retail expansion strategies and competitive advantages are defined in shopping centers. Case Study: Blue Route Mall Vs. Table Bay Mall At PREDIK Data-Driven we conducted a comparative study of two shopping malls in the city of Cape Town, South Africa: Blue Route Mall , which contains distinguished brands such […]
Footfall analysis of a historical site in Mexico City
Footfall analytics based on Big Data techniques allow businesses to understand a point of interest and with it, implement strategies, expansion strategy models and solutions within retail and wholesale markets, helping leaders to make better decisions based on mobility patterns. At PREDIK Data-Driven we conducted a detailed study of La Plaza de la Constitución, informally […]
How to increase foot traffic in malls?
Foot traffic analytics and point-of-interest analytics help malls to measure footfall and understand consumer behavior patterns in any point of interest. Case Study: Plaza Las Arenas de Barcelona At PREDIK Data-Driven we conducted a detailed study of a neo-Mudejar style shopping mall that formerly hosted bull races in the city, today a spectacular shopping center […]