Which shopping center should I choose to open my store?

The key to attracting potential customers to any new location is to determine its foot traffic potential, the use of geospatial data combined with footfall analytics makes the retail site selection process easier, faster, and more reliable. At PREDIK Data-Driven we support corporations by optimizing their site selection strategies with 100% data-driven methodologies. One of […]

Location intelligence: Measuring footfall in malls

Foot traffic analytics and point-of-interest analytics help shopping malls to understand consumer behavior patterns in any given zone of interest or point of sale. Case Study Foot traffic analytics: Miraflores Plaza Mall, Guatemala City At PREDIK Data-Driven we conducted a POI and foot traffic analysis of a popular shopping mall in the city of Guatemala: Miraflores, which contains […]

Foot traffic in South Africa shopping malls

Location intelligence and foot traffic analytics are transforming the way retail strategies are defined, and shopping malls are no exception. The correlation between foot traffic, sales, and the success of shopping malls have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and […]

N1 City South Africa POI Analysis

Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs. Case Study: POI analysis of N1 City Mall in Cape Town, South Africa At PREDIK Data-Driven we conducted a detailed study of N1 City […]