Cape Town, South Africa, Foot Traffic Heat Map Analysis
Famous for its sun, sea and scenery, Cape Town is a beloved tourist destination for visitors the world over, for this article we created a heat map analysis to observe the foot traffic mobility patterns in one of the wealthiest suburbs in South Africa. Case Study At PREDIK Data-Driven, we created a heat map based […]
N1 City South Africa POI Analysis
Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs. Case Study: POI analysis of N1 City Mall in Cape Town, South Africa At PREDIK Data-Driven we conducted a detailed study of N1 City […]
Footfall analytics: Woolworths Food Vs Shoprite South Africa
Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail supermarkets measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers. The correlation between foot traffic, visits, sales, and the success of retail supermarkets has been studied and proven, so […]