How to increase visibility in multi-tier supply chains?
Understanding how a product gets into the hands of customers requires a broad and comprehensive view across the list of all the companies involved in the distribution process, from the factories to the last distributor to the final customer. Location analytics allows businesses to map their entire supply chain, in order to identify all components […]
Footfall analytics for site selection strategies
The secret to site selection in such a competitive market is based on the ability to analyze the right data and be able to understand and interpret the site selection strategies of nearby locations to stay ahead of their expansion plans and gain a competitive advantage. Where? This is the fundamental question that guides any […]
Retail footfall analytics: Media Markt
Foot traffic analytics and point-of-interest analytics help large consumer electronics retailers measure mobility and understand consumer behavior patterns in any given zone of interest or point of sale. Case Study: Media Markt in Madrid At PREDIK Data-Driven we conducted a detailed study of a retail franchise store dedicated to the sale of consumer electronics products […]
Predictive models for maintenance services
Predictive maintenance based on big data and geospatial data seeks to define the best time to perform work on an asset, so that maintenance frequency is as low as possible and reliability is as high as possible without unnecessary costs. Maintenance teams are beginning to embrace the use of big data and predictive modeling to […]
Uses and applications of Big Data for Deliveries
Delivery companies leverage location intelligence to have better market capture and maximize customer experience. More and more businesses are getting into the product delivery business. This quest, in turn, has led them to need location intelligence, as it allows them to measure and control various factors critical to the success of their business, or their […]
The Importance of Location Analytics for Supply Chain Management
Location analytics and location intelligence are two of the most powerful tools for businesses looking to optimize their supply chain operations. Logistics managers need to implement location intelligence in global supply chains to: But how do these tools help improve supply chain management? How can some companies deliver products to customers so quickly and efficiently? The […]
Location Intelligence to build smart cities
Leveraging current and historical data on location movements allows urban planners to understand current challenges and build smart, flexible and efficient cities. As more cities begin to implement smart city planning based on data science, location intelligence insights help shape policies that will benefit neighborhoods and the people who live in them. Smart cities embrace […]
Advertising agencies and Big Data benefits
With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks. What is it? This type of analytics refers to the use of data and technology tools that […]
Case Study: Site selection Model for retail stores
Learn how a retail clothing franchise used a predictive model to optimize its expansion strategy and identify the most suitable areas for the opening of new brick-and-mortar stores. Foot traffic analytics combined with predictive models allow retail businesses to analyze different potential areas for the new stores and predict the behavior of their customers inside and outside […]
Benefits of route planning with location intelligence
Location intelligence measures travel behavior accurately and comprehensively, identifying why last-mile delivery is often the least profitable in the supply chain, traffic dynamics and transportation congestion. Intelligent route optimization using geospatial data plays a crucial role in determining which vehicles to choose over possible routes and junction points to optimize the flow along the chain […]