Footfall analytics: The largest Starbucks in India

Footfall analytics and POI characterization through Big Data are being used by retail industry leaders to make smarter business decisions, by maximizing revenue and optimizing costs. Case Study: Footfall analysis of the largest Starbucks Coffe in Bangalore India At PREDIK Data-Driven we conducted a detailed study of Starbucks Coffe, the largest physical store in Bangalore, India. […]

Location analytics: Starbucks Coffee Vs. Dunkin’ Donuts

Coffee shop owners need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic visitation, sales, and the success of coffee shops franchises have been studied and proven, so the development of this type of […]