Retailers can apply location intelligence techniques and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover. The correlation between foot traffic visitation, sales, and the success of retail apparel franchises have been studied and proven, so the development of this […]
Big Data technological tools and spatial data play a very important role in business by measuring footfall and helping to understand consumer behavior patterns in any given area of interest or point of sale. Footfall analytics, location intelligence, and point-of-interest categorization have revolutionized the way the retail and wholesale industries implement the expansion, commercial and operational strategies in the franchised warehouse clubs. […]
Understanding consumer mobility patterns is critical for all types of businesses. Big Data tools, spatial data, and anonymized and aggregated mobility data play a very important role in these analyses, as they enable the measurement of foot traffic and consumer behavior patterns in any given area or point of interest. Foot traffic analytics, location intelligence, […]
The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors. The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business. Mapping platforms and social networking applications host their own geographic datasets, resulting […]
Location and Footfall Analytics has changed the way retailers implement marketing and commercial strategies in the fast-food restaurant franchise business. Understanding consumers’ mobility behavioral patterns are critical for all types of restaurants. Big Data tools and spatial data play a very important role in these analyses since they make it possible to measure the foot […]
Consumers are shifting their spending from physical stores to e-commerce, physical stores will only survive in this new environment if they reinvent their business, taking advantage of new technologies and modern analytical capabilities. Today, there is access to significant amounts of data on consumer behavior, information on the economy of different areas, competitors‘ sales, and market trends. […]
Foot traffic analysis has changed the way commercial strategies are defined in the fast food franchise business.