What are Predictive Models and What are they Used for?

Predictive models are statistical tools that use machine learning supported by Big Data mining to predict and forecast likely future outcomes with the help of historical and existing data by inputting multiple parameters.

They can be used to predict virtually anything containing existing data, in every sector imaginable, from ratings of any program, a customer’s next purchase, credit risks, decision making among others.

Most predictive models work quickly and often complete their calculations in real time. So banks and retailers can, for example, calculate the risk of an online mortgage or credit card application and accept or reject the request almost instantly based on a prediction, also a software company could model historical sales data versus marketing spend in various regions to create a model of future revenue based on economic impact.

You may be interested in: “Big Data Models Most Commonly Used in Business“.

A predictive model is not fixed; it is regularly validated or revised to incorporate changes in the underlying data. In other words, it is not a one-time prediction.

Predictive models make assumptions based on what has happened in the past and what is happening now.

Also see: “Data Science for Analyzing Business-to-Business Relationships“.

What are the two models most commonly used by businesses?

Forecasting Models

Handles the prediction of metrics by estimating new data values based on learnings from historical data. It is often used to generate numerical values on historical data when none exists. 

Forecasting models are popular because they are incredibly versatile.

Classification Models

These models work by categorizing information based on historical data. Classification models are used in different industries because they can be easily retrained with new data and can provide extensive analysis to answer business questions.

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