What is Customer Analytics?

The analysis of customer information offers great advantages in strategy development, as customer interactions, consumer response and behavioral patterns, among others, can be monitored and predicted. This information is useful for increasing customer acquisition, profitability and long-term customer loyalty.

How can Big Data be used to improve marketing and sales strategies?

You may be interested in: “Geomarketing: What every retailer should know.”

Feeling Analysis

By collecting information from websites, mobile applications, marketing campaigns and affiliate sources, a comprehensive segmentation of the target audience is obtained to observe how, when and where a product or service is perceived and how customers interact with them through the different channels of the organization.

Transactional Data Analysis

Product/service purchases, returns, reservations, etc. are analyzed, providing insight into customer spending habits, payment method preference.

[button button_text=”Like what you see? Request a free DEMO” button_style=”style-1″ button_arrow=”true” button_rounded=”true” font=”Default” button_size=”medium” font_size=”” button_icon=”” button_align=”center” padding_v=”” padding_h=”” button_link=”/request_demo/” link_open=”_self” href_title=”” id=”” class=”” bg_color=”” text_color=”” border_size=”” border_color=”” border_radius=”” h_bg_color=”” h_text_color=”” h_border_size=”” h_border_color=”” h_border_radius=”” margin_top=”” margin_bottom=”” margin_left=”” margin_right=””]

Service/Product Usage Data Analysis

Understanding product/service usage patterns helps to create a better customer experience and improve the product/service portfolio.

Descriptive Customer Analysis

Helps to discover what has happened or what is currently happening in the business by analyzing historical data and real-time customer-related data.

Also read: “Geospatial data for zone selection for new points of sale.”

Web Behavior Analysis

Knowing how customers move around the website, the places where they click on purchase/return, etc. Helps identify key points in the customer journey (where customers get stuck/abandon/convert), thereby enabling you to evaluate the performance of specific pages and adapt them accordingly.

Analysis of Customer-Created Texts

The analysis of comments on social media posts about a product/service helps to identify preferences, as they reveal complaints and problems to be solved and to be recognized.

Do you need to optimize your commercial strategies?¡Contact Us!

    Size of the Company (*):

    Industry (*):

    We will use your information according to our privacy policy.

    I would like to receive relevant updates from PREDIK Data-Driven by mail.

    Our latest article

    Store Location Data Guide Cover

    Do you want to receive content like this directly to your email inbox?

    Join our community of more than 100K readers and receive weekly articles, studies, and information that will improve your decision-making and business performance.

      See what we are posting on social media

      Get the most out of data. Beat your competition, understand the market, identify new business opportunities, and solve complex problems.

      Talk to an expert >>

      Receive relevant insights straight to your inbox

      Join our community of more than 100K readers and receive weekly articles, studies, and information that will improve your decision-making and business strategies.