Clients' success stories
How a US packaging brand used competitive intelligence data to identify new market opportunities
Company
Challenges
Solution
Results
Key insights about competitors’ visits to target companies, cities, and industries.
The Client
US industrial and commercial packaging provider to companies from different industries, from manufacturing to non-plastics.
The company generates over $10 million dollars in revenue, and has more than 15 years on the market.
The Challenge
Competitive Intelligence: What potential clients are my competitors interested in?
Our customer objective was to identify new sales opportunities in unattendend markets. As a starting point, they wanted to understand what their competitors were doing.
Some specific questions they were looking to address were:
a) Which companies are my competitors visiting?
b) What industries are they targeting the most? (Are they focusing on some specific ones?)
c) What are the characteristics of the companies that they are visiting?
d) Are they visiting companies located in certain cities from target states more frequently than others?
The Solution
Location and trucking data with a geolocation approach to analyze target companies’ behavior.
Our client gave us a list of their main competitors. Then, we could identify and analyze visits from their trucks to other companies using advanced mobile location data techniques.
Interesting insight: Analyzed data showed that all of a particular competitor’s Q1 2023 visits were in Texas, and most of the visited companies were in the manufacturing and chemical sector.
The Results
Key insights about competitors’ visits to target companies, cities, and industries.
Our client identified an exciting market in the chemical industry. They noticed that only two of their top ten competitors visited chemical companies, while almost everyone visited manufacturing ones.
¿Why choose PREDIK Data-Driven?
For more than 14 years, our specialized methodology has proven to have positive results in optimizing companies’ business intelligence.
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