Clients' success stories
How a major brand measured the impact of its new product line
Ideal consumer identification for their new product line.
One of the main agro-food brands in the world.
Our client is a leading brand in the production of agri-food products in LATAM, the United States, and Europe.
It has various brand divisions, over 70 years of experience, and more than 40 million dollars in sales.
How to measure the impact of a new product line within different markets?
The client was planning the launch of their new line of products in different markets. That is why they needed to analyze the commercial impact before developing any marketing strategy.
Also, they needed to analyze the behavior of similar products in other markets.
We developed a specialized methodology that kept track of preferences, tastes, and consumption trends regarding certain products in specific markets.
The model contemplated insights like:
• Population segment more likely to try the product.
• Common interests and preferences of the target consumer.
• Ideal buyer profile.
The client determined the ideal consumer for its new launch in Mexico, the United States, and Spain.
Through our analysis, the brand achieved the following:
• Understand the local offer in each country.
• Define the market size in each country.
• Categorize their product by families.
• Understand their competition by type of merchandise and sale price.
¿Why choose PREDIK Data-Driven?
For more than 14 years, our specialized methodology has proven to have positive results when evaluating new product launches and analyzing unattended markets.
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