In-store analytics for Brick & Mortar stores
In the competitive retail market, in-store analytics helps retailers to better monitor and understand their customers while providing valuable information on the actual point-of-sale performance. This type of analytics has become an indispensable part of the operational strategy of brick & mortar retail stores. Its benefits can also be reflected in other areas, such as […]
How to increase foot traffic in clothing stores?
Retailers can apply location intelligence techniques and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover. The correlation between foot traffic visitation, sales, and the success of retail apparel franchises have been studied and proven, so the development of this […]
Competitor Analytics: Home Depot Vs. Lowe’s home improvement
Retailers are already implementing Big Data tools such as location intelligence and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover. Footfall analytics, location intelligence, and POI analytics have revolutionized the way the retail and home improvement industries implement expansion, commercial and operational strategies. With these analytics, […]
Footfall analytics: Costco Wholesale Vs. Sam’s Club
Big Data technological tools and spatial data play a very important role in business by measuring footfall and helping to understand consumer behavior patterns in any given area of interest or point of sale. Footfall analytics, location intelligence, and point-of-interest categorization have revolutionized the way the retail and wholesale industries implement the expansion, commercial and operational strategies in the franchised warehouse clubs. […]
Retail Footfall analytics
Footfall analytics makes critical operational and strategic decisions for any business, improving conversion rates, maximizing sales, optimizing costs, and increasing brand positioning. Thanks to mobility data, retailers can gain deeper insight into their business by analyzing changes in sales volumes and the consequences of fluctuations in footfall levels inside and outside stores. At the same […]