Foot traffic analytics for urban mobility solutions
By applying foot traffic analytics and location intelligence techniques it becomes possible to identify urban mobility patterns for the benefit of urban planning, transportation science, and geography. Foot traffic analytics serve as a key factor in assessing the functionality and rationality of a city’s road network or a company’s distribution center, in terms of spatial […]
How to determine audiences with artificial intelligence?
Understanding your target audience is more crucial than ever for almost all businesses. Accurate audience targeting gives businesses an advantage. It can create more relevant offers that appeal to customers. This leads to higher conversions and better return on investment. How AI Transforms the Landscape of Audience Targeting Breakthroughs in Artificial Intelligence (AI) have revolutionized […]
How to Use Heat Maps for Strategic Real Estate Investments?
In today’s Real Estate market, investors looking to maximize their returns must use innovative tools and technology. Heat maps provide valuable insights into market trends, and enables data-driven decision-making. This article explores property and housing market heat maps, covering their benefits, practical applications, and available tools. We will also discuss how they improve real estate […]
Foot traffic in pharmacies: CVS Pharmacy Vs. Walgreens (Case Study)
Pharmaceutical companies need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. Foot traffic analytics and location intelligence are two powerful tools. They provide valuable insights into people’s movements, behaviors, and preferences in specific geographical areas. What is foot […]
Footfall analytics: Walmart Vs. Kroger, US
Supermarkets can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover. The correlation between foot traffic visitation, sales, and the success of retail supermarkets have been studied and proven, so the development of this […]
Case Study: Heat maps applied to site location strategies
Heat maps are used by retail giants to understand pedestrian and vehicular footfall patterns and consequently optimize their strategies for opening new stores. At site selection solutions. In this case study, we will talk about how a transnational chain of stores dedicated to the sale of household goods was able to reduce its investment risks […]
Location intelligence for Retail Expansion Plans: Case Study
Companies rely on the efficient use of big data and location intelligence techniques as the axis of all their decision-making process, reducing the risks of new investments associated with expansion plans, site selection, or new store openings. At PREDIK Data-Driven we support global corporations to optimize their expansion strategies with 100% data-driven methodologies. One of […]