Are Predictive Models Useful in Business?
More companies are turning to predictive analytics to optimize their processes, achieve better business results and increase their market share. Organizations use internal predictive analytics to forecast trends, understand and predict customer behavior, improve performance and drive strategic decision making. You may be interested in: “What are predictive models and what are they used for?“ Some […]
Why is Mobility & Location Data Relevant for Retail?
Through the management of large volumes of data, it is possible to understand the pedestrian mobility of an area or city, and from this, predict the sales potential of a business according to its location and the characteristics of consumers who pass through the surrounding area. Currently, companies in the retail and mass consumption sector […]
New Products and Brands: How to Determine their Acceptance?
Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market. Companies that intend to compete in a new market always ask themselves […]
The Age of Smart Packaging
The use of unique codes that can be scanned with a mobile device, so that consumers know all the product information and companies interact with their customers, are part of the innovations that some packages already have. Currently, consumer interest in products that are manufactured with environmental and social responsibility has grown. More and more customers want […]
New Business and Big Data
Technology and tools for analyzing large volumes of information used by large corporations to make business decisions are also available to businessmen and small companies. Finding the best location for a new sales point, finding the areas where potential customers move and analyzing their purchasing power and their behavior as consumers are just some of the […]