Retail analytics: PETCO Vs. PetSmart
Pet shop owners need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, sales, and the success of pet shops franchises have been studied and proven, so the development of this type of analysis […]
Foot traffic Analytics in Department Stores
Location intelligence and foot traffic analytics are transforming the way retail strategies are defined, and department stores are no exception. The correlation between foot traffic, sales, and the success of department stores have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and […]
Top 5 Benefits from implementing heat maps in businesses
The heat map is one of the most useful and powerful data analysis tools in business intelligence. It provides a visualization feature that presents multiple pieces of data in a way that makes immediate sense by assigning a different size and color. New geographic information systems (GIS) allow us to see our complex world in […]
How to increase foot traffic in clothing stores?
Retailers can apply location intelligence techniques and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover. The correlation between foot traffic visitation, sales, and the success of retail apparel franchises have been studied and proven, so the development of this […]
Competitor Analytics: Home Depot Vs. Lowe’s home improvement
Retailers are already implementing Big Data tools such as location intelligence and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover. Footfall analytics, location intelligence, and POI analytics have revolutionized the way the retail and home improvement industries implement expansion, commercial and operational strategies. With these analytics, […]
POI analytics in Luxury Shopping Malls
The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors. The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business. Mapping platforms and social networking applications host their own geographic datasets, resulting […]
Big data and Market Share
Big Data together with mobility analytics and location intelligence techniques allow increasingly accurate estimates of the levels of visits received by points of sale, revealing geographic patterns of brand loyalty and market penetration. Get to know the competition and how they behave in the market is now possible, thanks to technological tools that provide an […]