Retail analytics: PETCO Vs. PetSmart

Pet shop owners need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, sales, and the success of pet shops franchises have been studied and proven, so the development of this type of analysis […]

How to Use Transportation Analytics and its benefits

Through data analytics it’s possible to improve vehicle performance, reduce costs, improve processes, establish strategies, optimize routes and times, and foresee and identify problems, among others. Transportation analytics takes a variety of data ecosystems, helping industry leaders to use advanced analytical techniques such as machine learning, Big Data and geospatial data to optimize business strategies in the sector. Predictive analytics […]

Foot Traffic Data Business Benefits

Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors. What is it? Foot traffic data associates people’s movements with physical locations, and can be collected in different ways, such as WiFi signals, GPS from mobile […]