Retail analytics: Sodimac Homecenter Vs. The Home Depot
Retail home improvement franchises need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, visits, sales, and the success of hardware home improvement franchises have been studied and proven, so the development of this […]
Location analytics can drive retailers to success: Case Study Home Depot Vs. Ace Hardware
Retail companies are already implementing Big Data and geolocation analytics tools to understand consumer mobility patterns, measure foot traffic in each store, understand the performance at their points of sale and estimate competitors’ turnover. Big data techniques allow the recollection of large volumes of geospatial and anonymous data from various mobile devices such as cell phones, computers, tablets, etc., making […]