Retail analytics: Sodimac Homecenter Vs. The Home Depot
Retail home improvement franchises need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, visits, sales, and the success of hardware home improvement franchises have been studied and proven, so the development of this […]
POI Analytics: Uses and Applications
POI analytics has become a vital business intelligence process for any company, since, by aggregating multiple data layers, a much more representative view of customer behavior patterns at a point of interest is generated. POI analytics allows you to select a point or area of interest that, when related to different data layers, allows businesses to generate enriched […]
Location analytics: Starbucks Coffee Vs. Dunkin’ Donuts
Coffee shop owners need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic visitation, sales, and the success of coffee shops franchises have been studied and proven, so the development of this type of […]
How to increase foot traffic in clothing stores?
Retailers can apply location intelligence techniques and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover. The correlation between foot traffic visitation, sales, and the success of retail apparel franchises have been studied and proven, so the development of this […]
Location analytics to understand wholesalers distributors
Foot traffic and location analytics help wholesale distributors maximize profits, allowing them to reveal where operational inefficiencies are and then implement solutions in problem areas. With advanced location intelligence analytics, point-of-interest characterization, and supply chain-centric foot traffic analytics, distributors can now truly understand their channels on a line-by-line basis, which can lead to better decisions and ultimately higher profits. Following […]
Business Planning with Big Data
Today, more than ever, it’s essential to make the most of the value of the information for companies, both from market data and their own data. With appropriate Big Data management techniques, companies can optimize their strategic business planning. Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making […]