We develop predictive analytics models to help companies understand the behavior, preferences, trends, patterns and consumption habits in different markets.
- Predictive behaviour modeling.
- Segmentation of population groups according to their consumption patterns.
- Consumer preference studies using Big Data management techniques.
- Identification and segmentation of areas according to the purchasing power of their residents and the floating or instant population.
- Analysis of commercial density and vehicle traffic in urban areas.
- Interactive maps with data on the level of spending according to the location of consumers.
Key benefits for companies relying on Big Data and AI techniques to get a better understanding of their customers:
- Predict and affect customer behaviour.
- Improve marketing and business efforts´ effectiveness and reduce costs by improving targeting and optimizing the offer.