How to profile mall visitors?
POI characterization through Big Data has become more frequent as it allows the implementation of strategies and site selection solutions within the various business sectors. Leaders use these techniques to make more efficient and concise decisions that generate greater profitability by maximizing revenues and optimizing costs. Case Study: Visitor profiling at Perisur, one of the […]
Footfall analytics for wholesalers: Sysco Vs. US foods
Location intelligence and footfall analytics can be valuable tools for wholesale distributors to maximize their revenue, optimize their processes and choose the best distribution routes for their pickup and last-mile delivery processes. The correlation between foot traffic patterns, visitation, sales, and the success of wholesale food distribution companies has been studied and proven, so the […]
How to Maximize Revenue and Visits in Shopping Centers?
Analytics based on Big Data allows mall operators to maximize revenues and visits by better selecting tenants, optimizing mall design, determining rents, establishing signage and advertising campaigns. New technological tools allow mall operators to measure the number of consumers spending in and out of stores, the time they spend in and out of stores, know their relative […]