Market Research Solutions for Retail &  FMCG Companies

Custom Market Research Services

Use a data-driven approach to get the market insights you need to make better business decisions. We can design a world-class research for you, regardless of your industry or data needs.

More Than Just Another Market Research

Market Research has evolved thanks to the Big Data revolution. At PREDIK Data-Driven, we understand you are looking for key insights beyond what traditional market research can provide.

After all, your decision-makers are looking to accurately answer the what’s, how’s, and where’s…right?

Our AI-driven specialized methodology integrates your internal information with high volumes of reliable external and alternative data. The result? Custom-made quantitative and qualitative research powered by Machine Learning.

Trusted by Leading Global Brands


Answer Key Questions Like...

What business opportunities are we missing out on?
What is the market share of my competition?
Where should I place my new POS?
Which consumer trends and needs should I pay more attention to?
Is my new product launch going to have the expected results?

Why Should You Choose a Data-Driven Approach Over Traditional Market Research?

You see, traditional market research firms have three main issues with their research approach…

Information Sources. Whether doing quantitative or qualitative research, most market research organizations rely on restricted traditional sources of information. Why? Because gaining a broader perspective through alternative data requires specialized tools and expert data scientists (which might be costly for them).

Sample sizes are small. Due to restricted access to representative sample sizes, traditional research frequently struggles to reflect target populations adequately. Even thousands of polls may fail to capture a diverse market. What is the issue? You may miss critical comprehension of your market perspectives.

Biases in interpretation. Even when your market research is at the hands of a skilled team, they frequently inject their own data interpretations into the process. What is the issue? Due to improper data interpretation and findings, you may make inaccurate conclusions regarding a market opportunity.

Go Beyond Surveys, Interviews, and Focus Groups

Conducting surveys, interviews, and focus groups is ok. However, adding non-traditional sources such as mobility data, geospatial information, purchasing patterns, and mobile application usage can provide more comprehensive insights into market, consumer, and competition.

Our personalized Market Intelligence and Business Intelligence approach meets your information needs, moving away from pre-designed solutions:

Consumption Analysis

Understand the key factors that motivate consumers to make purchases and acquire products.

Client & User Insights

Identify relevant changes in your users’ spending and consumption behavior and attract more potential customers.

Market Analysis, Insights & Trends

Gain key insights into market opportunities, keep track of your market positioning, and evaluate new potential markets.

Market Share Analysis

Make forecasts about your sales volumes and growth capacity.

Market Viability

Analyze the viability of your project or strategy before making any type of investment.

Product Forecast

Know if your product will have the expected success, sales volume, and the most appropriate plan path.

Sales Forecast

Make accurate sales forecasts on your POS, product launches, and marketing and commercial strategies.

Competitor Insights

Understand your competitors’ business ecosystem (Including private and public connections), POS behavior, store visitation, sales estimates, and more.

Channels Trakking & Evaluation

Evaluate your existing marketing and sales channels and define the most optimal ones (We analyze complex channels such as convenience stores and warehouses clubs).

In-Store Behavior

Understand how your customers move around your stores and optimize your product placement and layout strategies. We use sophisticated heat maps for your analysis.

Key Days & Hours Behavior

Predict which hours and days will be the best for each POS.

Supply Chain Optimization

Analyze your logistics operations granularly and get valuable insights to optimize your SCM to reduce costs.

Trade Area Analysis

Identify consumption patterns and trends in a given area (Including residential residential areas and working places).

Site Selection

Find the best locations for your site selection and expansion strategies.

Marketing OOH

Identify the optimal places to conduct your Out-Of-Home marketing activations and place your external advertising.

"With PREDIK Data-Driven we found a reliable, accessible and easy methodology

to evaluate locations for our developments. We have opened two and the results are in line with expectations.
In addition, very good attention and customer service.”

Marketing Director, Boston´s Pizza Mexico

Become the Top Player in Your Industry

Are you looking for customer research, competitor analysis, market sizing study, economic insights, risk analysis, or specific market research? We have you covered. 

We have experience working with over 50 industries. Our goal is to help your company outstand in your market space. 

Industrial Companies

Hospitality, Fast-Food Chains & Delivery

Logistics & Freight

Real Estate & Construction

Banking & Finance


Product Development

Discover How Leading Brands Are Embracing a Data- Driven Strategy

PREDIK Data-Driven specializes in building tailor-made solutions, from boosting customer experience systems and measuring the effectiveness of a new launching strategy to optimizing logistic and purchasing procedures.

Let's Start Getting High-Value Insights

Schedule a 30-minute meeting with our data experts to understand how can we work together and develop the perfect research solutions for your organization.

Our data-driven methodology have helped some of the most important corporations in the US, Europe, Latin America, and Asia Pacific.

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