Market Research Solutions for Retail & FMCG Companies
Custom Market Research Services
Use a data-driven approach to get the market insights you need to make better business decisions. We can design a world-class research for you, regardless of your industry or data needs.
More Than Just Another Market Research
Market Research has evolved thanks to the Big Data revolution. At PREDIK Data-Driven, we understand you are looking for key insights beyond what traditional market research can provide.
After all, your decision-makers are looking to accurately answer the what’s, how’s, and where’s…right?
Our AI-driven specialized methodology integrates your internal information with high volumes of reliable external and alternative data. The result? Custom-made quantitative and qualitative research powered by Machine Learning.
Trusted by Leading Global Brands
Answer Key Questions Like...
Why Should You Choose a Data-Driven Approach Over Traditional Market Research?
You see, traditional market research firms have three main issues with their research approach…
Information Sources. Whether doing quantitative or qualitative research, most market research organizations rely on restricted traditional sources of information. Why? Because gaining a broader perspective through alternative data requires specialized tools and expert data scientists (which might be costly for them).
Sample sizes are small. Due to restricted access to representative sample sizes, traditional research frequently struggles to reflect target populations adequately. Even thousands of polls may fail to capture a diverse market. What is the issue? You may miss critical comprehension of your market perspectives.
Biases in interpretation. Even when your market research is at the hands of a skilled team, they frequently inject their own data interpretations into the process. What is the issue? Due to improper data interpretation and findings, you may make inaccurate conclusions regarding a market opportunity.
Go Beyond Surveys, Interviews, and Focus Groups
Conducting surveys, interviews, and focus groups is ok. However, adding non-traditional sources such as mobility data, geospatial information, purchasing patterns, and mobile application usage can provide more comprehensive insights into market, consumer, and competition.
Our personalized Market Intelligence and Business Intelligence approach meets your information needs, moving away from pre-designed solutions:
Consumption Analysis
Client & User Insights
Market Analysis, Insights & Trends
Market Share Analysis
Market Viability
Product Forecast
Sales Forecast
Competitor Insights
Channels Trakking & Evaluation
In-Store Behavior
Key Days & Hours Behavior
Supply Chain Optimization
Trade Area Analysis
Site Selection
Marketing OOH
"With PREDIK Data-Driven we found a reliable, accessible and easy methodology
to evaluate locations for our developments. We have opened two and the results are in line with expectations.
In addition, very good attention and customer service.”
Marketing Director, Boston´s Pizza Mexico
Become the Top Player in Your Industry
Are you looking for customer research, competitor analysis, market sizing study, economic insights, risk analysis, or specific market research? We have you covered.
We have experience working with over 50 industries. Our goal is to help your company outstand in your market space.
Discover How Leading Brands Are Embracing a Data- Driven Strategy
PREDIK Data-Driven specializes in building tailor-made solutions, from boosting customer experience systems and measuring the effectiveness of a new launching strategy to optimizing logistic and purchasing procedures.
Let's Start Getting High-Value Insights
Schedule a 30-minute meeting with our data experts to understand how can we work together and develop the perfect research solutions for your organization.
Our data-driven methodology have helped some of the most important corporations in the US, Europe, Latin America, and Asia Pacific.