Mobility Analysis: Helping retail stores with today’s challenges

Analisis de movilidad estudio Elektra Coppel Predik Data

Consumer preferences are constantly changing. From purchase behavior to new competitors, companies must pay attention to the conduct of their customers to identify new opportunities and possible threats.This situation has become especially important for retail companies. According to recent studies, buyers are migrating to online platforms and becoming more omnichannel, increasing the challenges for retailers […]

Convenience stores: Who wins at the point of sale?

Mobility analysis has become one of the best tools to optimize business strategies and expansion plans in retail. For convenience stores, this is no exception. Understanding what consumers think, want and do is essential for companies in the retail sector. This is where big data tools play an important role, because with them you can […]

Predictive models for retail franchises

Predictive analytics uses data, statistical algorithms and machine learning procedures to identify the probability of expected outcomes from historical data, enabling organizations to increase their productivity, competitive advantage, improving what companies do and how they do it. Franchise system retailers can face growth challenges in a changing and competitive retail marketplace, and franchise managers and […]

How to measure customer engagement with Big Data?

Customer Engagement Analytics and Big Data

The concept of customer engagement analytics refers to the process of collecting and analyzing data on customer-business interactions. This data can reveal valuable insights, such as customer preferences and behaviors. Understanding this data helps businesses to better engage with their customers. Understanding and optimizing customer engagement is crucial for businesses. This helps them foster robust […]

Supply Chain analytics and inter-company relationships

Nowadays, industries can obtain a comprehensive and detailed view of all types of relationships that companies have in a given area, and visualize all the hidden tiers that are part of any supply chain, thanks to Big Data techniques.  With Big Data techniques, it is now possible to gain a comprehensive understanding of the logistical, […]

Foot traffic in self-service retail stores

Foot Traffic analytics have revolutionized the way retailers implement expansion, commercial and operational strategies in self-service stores. The correlation between location and foot traffic analytics, visits, sales, and the success of retail self-service restaurants have been studied and proven, so the development of this type of analysis has become a priority in the site selection […]

Foot Traffic Data: How To Increase Sales On Your Physical Stores?

What is foot traffic and how to use it?

Foot traffic is a vital pulse check for businesses, reflecting their performance and growth potential in an ever-changing landscape. Businesses must comprehend and analyze foot traffic to entice customers and strengthen sales to stay competitive. This article dives into the essence of foot traffic, its significance for different types of businesses, and practical strategies to […]

How to increase foot traffic in 2022 with Big Data?

Foot traffic is a key factor for the success of any retail store, the main step to increase it is to measure it. Only by counting and tracking it is it possible to identify the factors that affect and improve a retailer’s store footfall. What is foot traffic? Foot traffic is the number of customers […]

Which type of alternative data is beneficial for investors?

Investment management firms leverage alternative data to identify patterns and gain unique insights into investment products. Hedge funds were among the first to take advantage of data analytics technologies and big data, followed closely by corporate venture capital managers, data from non-traditional sources and services to base decision making on useful data. These same companies […]

Alternative Data: The Ultimate Guide For Businesses

Alternative data guide

Alternative data refers to unconventional, non-traditional data sources that provide strategic insights. Unlike traditional sources, it uncovers hidden trends and patterns often missed by standard data analysis. How has alternative data transformed business intelligence? Historically, businesses and hedge funds used only traditional data to make decisions. However, the last decade has seen an exciting shift […]