Can data science mitigate the supply chain crisis impact?
The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics. The supply chain crisis has resulted in restaurant chains and fast food outlets running out of key ingredients (e.g. Nandos, McDonald’s, KFC, and Greggs), shortages on supermarket shelves (e.g. ASDA, Sainsbury’s and Morrisons), disruptions to retailers‘ product lines (e.g. IKEA) […]
Footfall analytics: San Pablo Vs. Guadalajara Pharmacies
Footfall analytics and location intelligence play a critical role in every business since they help to understand the behavioral patterns of consumers in any given area of interest or point of sale. Foot traffic analysis, location intelligence, and POI analytics are revolutionizing the way retail and wholesale industries implement commercial, operational, and expansion strategies in […]
Problems with Last-Mile Delivery Processes?
Several companies, especially in the retail sector, have realized that they need to challenge traditional last-mile delivery solutions in light of recent advances in technology tools. With the help of location intelligence that gives access to aerial, satellite imagery and high-definition maps, last-mile delivery processes can evolve to the degree that drivers can avoid traffic and expedite deliveries through predictive […]
POI analytics in Luxury Shopping Malls
The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors. The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business. Mapping platforms and social networking applications host their own geographic datasets, resulting […]
How to use POI analytics to understand commercial areas?
Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others. Businesses can leverage point-of-interest (POI) data to identify the population and customer patterns and trends, making smarter data-driven decisions. In the retail sector, POI characterization allows marketers to identify a business’s market share, the spending power of people […]
Point of Interest (POI) Data: Complete Guide for Businesses and Data Teams
Points of Interest (POI) data refers to the digital representation of physical locations that people may find helpful or interesting. Commercial places like restaurants, shops, and hotels can be considered Points of Interest. Also, a POI can be a public place such as a park, museum, school, or a hospital. POI data has become essential […]
Big data and Market Share
Big Data together with mobility analytics and location intelligence techniques allow increasingly accurate estimates of the levels of visits received by points of sale, revealing geographic patterns of brand loyalty and market penetration. Get to know the competition and how they behave in the market is now possible, thanks to technological tools that provide an […]
Foot traffic Analytics: Burger King Vs. McDonald´s
Location and Footfall Analytics has changed the way retailers implement marketing and commercial strategies in the fast-food restaurant franchise business. Understanding consumers’ mobility behavioral patterns are critical for all types of restaurants. Big Data tools and spatial data play a very important role in these analyses since they make it possible to measure the foot […]
How to Improve Performance in Brick-and-Mortar Stores?
Consumers are shifting their spending from physical stores to e-commerce, physical stores will only survive in this new environment if they reinvent their business, taking advantage of new technologies and modern analytical capabilities. Today, there is access to significant amounts of data on consumer behavior, information on the economy of different areas, competitors‘ sales, and market trends. […]
Global Supply Chain Crisis?
COVID-19 and climate change have directly impacted the supply chains of the sectors and industries that generate the most economic output. Unfortunately, fiction has become reality, and a global pandemic coupled with sudden climate changes have increased these problems worldwide, also due to unforeseen events in logistics routes and the exponential increase in online shopping, forcing industries […]