How to infer relationships between companies with Big Data?
The use of geospatial data provides deep insight into the logistical, legal, and commercial relationships between corporations and facilities of different companies all over the world. Location intelligence and foot traffic analytics have revolutionized the way in which businesses generate competitive advantages within the various business sectors, being able to infer the behavior and relationships […]
How do I get my business back on track after the pandemic?
Location analytics is taking its place as a key tool for identifying what consumers want and need, regardless of their wealth or demographic status. COVID-19 has led to completely unexpected behavioral changes. How can location intelligence help in the recovery of any type of business? COVID-19 restrictions have caused many owners to halt expansion plans, […]
What Is Geofencing Marketing & How To Use It? (Complete Guide)
Geofencing marketing is a location-based marketing strategy that targets users within a specific geographic area or virtual boundary. Businesses can send push notifications, ads, or personalized content to potential customers through mobile devices and GPS data when they enter a predefined geofencing area. This highly-targeted approach to digital marketing has become increasingly popular as it […]
Location intelligence to optimize commercial strategies
Location analytics rely on anonymized geospatial data from mobile devices, which can be used to gather information on foot traffic trends and typical profiles of consumers visiting a specific area or zone. Location intelligence collects and analyzes competitive data, helping to gain a deep understanding of customers, market, and competitor strategy, identifying opportunities that would […]
Location analytics to improve shopping centers performance
Location intelligence is a key tool that shopping center managers should use since, via people’s location and mobility data, they gain valuable insights such as how much time consumers spend in stores and how often they visit. Shopping centers can use this technology to collect geospatial data sets, transaction history, and point-of-sale data, as well […]
Starbucks and Seattle Coffee Company foot traffic comparison
Coffee shop owners need to apply location intelligence and mobility analytics techniques to identify consumer behavior patterns, in order to maximize sales and generate more efficient expansion models. Case Study Foot traffic comparison: Starbucks Cavendish Square y Seattle Coffee Company Salt River, Cape Town, South Africa At PREDIK Data-Driven conducted a mobility study around two […]
Foot traffic analytics in Spain: McDonald’s Vs. Carls Jr.
Foot traffic analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in […]
Location intelligence: Measuring footfall in malls
Foot traffic analytics and point-of-interest analytics help shopping malls to understand consumer behavior patterns in any given zone of interest or point of sale. Case Study Foot traffic analytics: Miraflores Plaza Mall, Guatemala City At PREDIK Data-Driven we conducted a POI and foot traffic analysis of a popular shopping mall in the city of Guatemala: Miraflores, which contains […]
How to avoid delays in supply chain processes with Big Data?
The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics. Most supply chain delays do not occur when goods are in motion between suppliers and locations. Instead, delays typically occur in handoffs between organizations and suppliers There are […]
Benefits of supply chain mapping with Big Data
Location intelligence through spatial data allows leaders to create a detailed supply chain mapping and thereby identify opportunities and mitigate distribution risks for any company. Supply chain mapping through spatial data and Big Data techniques allows leaders to implement strategies to react promptly when a supplier faces a shortage, a loss of goods, a surge […]