Uses and applications of Big Data for Deliveries
Delivery companies leverage location intelligence to have better market capture and maximize customer experience. More and more businesses are getting into the product delivery business. This quest, in turn, has led them to need location intelligence, as it allows them to measure and control various factors critical to the success of their business, or their […]
The Importance of Location Analytics for Supply Chain Management
Location analytics and location intelligence are two of the most powerful tools for businesses looking to optimize their supply chain operations. Logistics managers need to implement location intelligence in global supply chains to: But how do these tools help improve supply chain management? How can some companies deliver products to customers so quickly and efficiently? The […]
Location Intelligence to build smart cities
Leveraging current and historical data on location movements allows urban planners to understand current challenges and build smart, flexible and efficient cities. As more cities begin to implement smart city planning based on data science, location intelligence insights help shape policies that will benefit neighborhoods and the people who live in them. Smart cities embrace […]
Advertising agencies and Big Data benefits
With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks. What is it? This type of analytics refers to the use of data and technology tools that […]
Case Study: Site selection Model for retail stores
Learn how a retail clothing franchise used a predictive model to optimize its expansion strategy and identify the most suitable areas for the opening of new brick-and-mortar stores. Foot traffic analytics combined with predictive models allow retail businesses to analyze different potential areas for the new stores and predict the behavior of their customers inside and outside […]
Benefits of route planning with location intelligence
Location intelligence measures travel behavior accurately and comprehensively, identifying why last-mile delivery is often the least profitable in the supply chain, traffic dynamics and transportation congestion. Intelligent route optimization using geospatial data plays a crucial role in determining which vehicles to choose over possible routes and junction points to optimize the flow along the chain […]
Cape Town, South Africa, Foot Traffic Heat Map Analysis
Famous for its sun, sea and scenery, Cape Town is a beloved tourist destination for visitors the world over, for this article we created a heat map analysis to observe the foot traffic mobility patterns in one of the wealthiest suburbs in South Africa. Case Study At PREDIK Data-Driven, we created a heat map based […]
Predictive modeling for site selection strategies
Retailers need to use predictive modeling and combine it with business, customer, and market data in order to forecast sales or new businesses profitability. Predictive modeling is a highly effective way to identify a suitable area for expansion strategies, as it has become a vital tool for narrowing down hundreds of potential sites or even […]
Location intelligence solutions for governments
Government and municipal entities can leverage location intelligence to optimize strategic planning, improve the quality of public services and optimize their budgets. What type of solutions does location intelligence provide to governments? Location intelligence provides public sector decision-makers with the ability to improve strategic planning and operational policies. This data is an indispensable resource for […]
Location intelligence for urban planning
By incorporating location intelligence into urban planning, it becomes possible to develop infrastructure adapted to the needs of citizens, enhancing living conditions in any given city. In addition, spatial data helps to optimize costs and prioritize government administration projects. What does location intelligence provide to urban planning? This data-driven technique provides information on how people […]