How to leverage heat maps to improve your business?
One of the analytical tools that leading companies use to gather knowledge is heat maps. By creating a graphical representation of their data, new insights emerge, providing companies with the information they need to adapt their strategies and maximize their profits. Heat maps measure the density of data in a given area. By representing density […]
Business Planning with Big Data
Today, more than ever, it’s essential to make the most of the value of the information for companies, both from market data and their own data. With appropriate Big Data management techniques, companies can optimize their strategic business planning. Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making […]
Can data science mitigate the supply chain crisis impact?
The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics. The supply chain crisis has resulted in restaurant chains and fast food outlets running out of key ingredients (e.g. Nandos, McDonald’s, KFC, and Greggs), shortages on supermarket shelves (e.g. ASDA, Sainsbury’s and Morrisons), disruptions to retailers‘ product lines (e.g. IKEA) […]
POI analytics in Luxury Shopping Malls
The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors. The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business. Mapping platforms and social networking applications host their own geographic datasets, resulting […]
How to use POI analytics to understand commercial areas?
Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others. Businesses can leverage point-of-interest (POI) data to identify the population and customer patterns and trends, making smarter data-driven decisions. In the retail sector, POI characterization allows marketers to identify a business’s market share, the spending power of people […]
POI Data: What Are Its Benefits for Businesses?
Points of Interest (POI) data refers to the digital representation of physical locations that people may find helpful or interesting. Commercial places like restaurants, shops, and hotels can be considered Points of Interest. Also, a POI can be a public place such as a park, museum, school, or a hospital. It is important to mention […]
How to choose a new business location with Big Data
In order to identify the optimal place to establish a new business, for example, an educational center, it’s vital to resort to geolocation analytics and mobility analysis. Through location intelligence solutions, it’s possible to determine one or more areas where you want to establish an educational center, while mobility analysis and behavioral patterns can identify the factors that can […]
Is Data the New Oil?
Data is being created at a speed never seen before, and its proper application in business intelligence is already generating incalculable value for businesses.
Transport Analytics: Main Benefits and How To Use It
Transport data analytics can improve vehicle performance, reduce costs, improve processes, develop strategies, optimize routes and times, and foresee and identify problems, among others. Transportation analytics makes it possible to make both commercial and personal travel more efficient and cost-effective. Examining data while in transit can enhance productivity, fuel efficiency, and overall efficiency, ultimately resulting […]
Foot Traffic Data Business Benefits
Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors. What is it? Foot traffic data associates people’s movements with physical locations, and can be collected in different ways, such as WiFi signals, GPS from mobile […]