Big Data for Fraud Detection (Guide For All Industries)
Big data analytics is an effective solution for identifying behavioral patterns and establishing strategies to help detect and prevent fraud in various business sectors. Fraudulent activities such as e-commerce scams, cybersecurity threats, identity theft, forged bank checks, money laundering, tax evasion, fraudulent insurance claims, and financing fraud pose significant risks to users and companies. These […]
Retail: Benefits of Data Monetization
More and more retail organizations are monetizing their data to increase revenue, boost productivity and optimize costs, enabling effective leveraging of assets, technology tools and external information to generate better results. In the retail sector, data monetization is about making better informed decisions, increasing revenue and reducing costs from access to different types of stored, categorized and accessible data. […]
What is your current data Maturity level?
Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it’s important to know where you are in this process. What is Data Maturity? Data maturity is a measure used to determine where a company’s data quality, structure, […]
Geospatial Data: Main Benefits and Applications for Businesses
Geospatial data or geodata is essential in business analytics, providing a multi-dimensional perspective to understand and engage with the world around us. Geospatial data consists of information with a geographic location component, describing objects, events, or phenomena in a specific location on Earth. In this article we will cover the following topics: Understanding the main […]
What are Predictive Models and What are they Used for?
Predictive models are statistical tools that use machine learning supported by Big Data mining to predict and forecast likely future outcomes with the help of historical and existing data by inputting multiple parameters. They can be used to predict virtually anything containing existing data, in every sector imaginable, from ratings of any program, a customer’s […]
Agriculture: Solutions Based on Satellite Imagery
Through information solutions based on the use of satellite photos, the application of classification models and the implementation of machine learning algorithms, it is possible to optimize the management of large plantations and minimize the risks faced by crops that affect profitability per hectare planted. The growing availability of data that exists today is leading […]
Big Data for Educational Services Market
Determining which professional disciplines people prefer to study and identifying whether they are interested in diplomas, certifications, bachelor’s degrees, master’s degrees or long term courses, are goals that can be achieved through the application of innovative methodologies based on the analysis of large volumes of data. Although the process of migration to online education had […]
Big Data in times of crisis
Measuring sales performance, observing trends and anticipating the impact that the crisis will have on the market in which each company operates has never been more important, and in this context, accurate data management and analysis becomes essential. “… Twelve years ago, in the midst of the economic downturn in 2008, British Airways (BA) was […]
New Products and Brands: How to Determine their Acceptance?
Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market. Companies that intend to compete in a new market always ask themselves […]