Is Data the New Oil?
Data is being created at a speed never seen before, and its proper application in business intelligence is already generating incalculable value for businesses.
Foot Traffic Data Business Benefits
Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors. What is it? Foot traffic data associates people’s movements with physical locations, and can be collected in different ways, such as WiFi signals, GPS from mobile […]
Big Data for Fraud Detection (Guide For All Industries)
Big data analytics is an effective solution for identifying behavioral patterns and establishing strategies to help detect and prevent fraud in various business sectors. Fraudulent activities such as e-commerce scams, cybersecurity threats, identity theft, forged bank checks, money laundering, tax evasion, fraudulent insurance claims, and financing fraud pose significant risks to users and companies. These […]
Retail: Benefits of Data Monetization
More and more retail organizations are monetizing their data to increase revenue, boost productivity and optimize costs, enabling effective leveraging of assets, technology tools and external information to generate better results. In the retail sector, data monetization is about making better informed decisions, increasing revenue and reducing costs from access to different types of stored, categorized and accessible data. […]
What is your current data Maturity level?
Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it’s important to know where you are in this process. What is Data Maturity? Data maturity is a measure used to determine where a company’s data quality, structure, […]
Uses and applications: Model of economic flows in the distribution of products
PROBLEM TO BE SOLVED A multinational corporation in the industrial and logistics sector needed to optimize its asset protection process and identify possible illegitimate uses of its product by its customers. OUR SOLUTION PREDIK Data-Driven developed a specific methodology tailored to the characteristics of the client, which consisted of modeling and understanding the economic flows […]
Agriculture: Solutions Based on Satellite Imagery
Through information solutions based on the use of satellite photos, the application of classification models and the implementation of machine learning algorithms, it is possible to optimize the management of large plantations and minimize the risks faced by crops that affect profitability per hectare planted. The growing availability of data that exists today is leading […]
Big Data for Educational Services Market
Determining which professional disciplines people prefer to study and identifying whether they are interested in diplomas, certifications, bachelor’s degrees, master’s degrees or long term courses, are goals that can be achieved through the application of innovative methodologies based on the analysis of large volumes of data. Although the process of migration to online education had […]
New Products and Brands: How to Determine their Acceptance?
Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market. Companies that intend to compete in a new market always ask themselves […]
Satellite Images for Decision Making
With the technologies available it is possible to use satellite photos to detect types of surfaces and roofs, objects, land use and variance in farmland, and then analyze the results and transform them into useful data for business decision making. In the past, it was possible to establish whether an area was industrial, commercial, residential […]