What is alternative data and what sectors does it benefit?

The increase in data from mobile devices, satellites, sensors and websites has resulted in vast amounts of data also known as Big data. All that data has the potential to be mined for insights and potentially help companies make better data-driven decisions. What is alternative data? Alternative data refers to data used by investors to […]

Foot traffic analytics in Madrid

Heat maps are used by any business sector to identify foot traffic and vehicular mobility patterns in an area or point of interest, as their visualization presents multiple pieces of data in a way that makes immediate sense. Heat maps can be used to identify foot traffic patterns from a country-level scale to a more […]

Top 5 Benefits from implementing heat maps in businesses

The heat map is one of the most useful and powerful data analysis tools in business intelligence. It provides a visualization feature that presents multiple pieces of data in a way that makes immediate sense by assigning a different size and color. New geographic information systems (GIS) allow us to see our complex world in […]

How to leverage heat maps to improve your business?

One of the analytical tools that leading companies use to gather knowledge is heat maps. By creating a graphical representation of their data, new insights emerge, providing companies with the information they need to adapt their strategies and maximize their profits. Heat maps measure the density of data in a given area. By representing density […]

Business Planning with Big Data

Today, more than ever, it’s essential to make the most of the value of the information for companies, both from market data and their own data. With appropriate Big Data management techniques, companies can optimize their strategic business planning. Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making […]

POI analytics in Luxury Shopping Malls

The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors. The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business. Mapping platforms and social networking applications host their own geographic datasets, resulting […]

How to use POI analytics to understand commercial areas?

Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others. Businesses can leverage point-of-interest (POI) data to identify the population and customer patterns and trends, making smarter data-driven decisions. In the retail sector, POI characterization allows marketers to identify a business’s market share, the spending power of people […]

POI Data: How does it Benefit Businesses?

Location intelligence is revolutionizing the way companies establish, operate, and expand their business. From deciding where to locate a new store to analyzing foot traffic to gauge market competition, the use of location data is growing. One of the key components of location intelligence is data related to points of interest (POIs). POIs indicate a specific location in an area of […]

Global Supply Chain Crisis? 

COVID-19 and climate change have directly impacted the supply chains of the sectors and industries that generate the most economic output.   Unfortunately, fiction has become reality, and a global pandemic coupled with sudden climate changes have increased these problems worldwide, also due to unforeseen events in logistics routes and the exponential increase in online shopping, forcing industries […]

How to choose a new business location with Big Data

In order to identify the optimal place to establish a new business, for example, an educational center, it’s vital to resort to geolocation analytics and mobility analysis. Through location intelligence solutions, it’s possible to determine one or more areas where you want to establish an educational center, while mobility analysis and behavioral patterns can identify the factors that can […]