The Impact of Data Science on the Energy Industry

big data analytics

Over the last few years, big data has become central to the energy sector. The energy industry employs data scientists to help reduce its reliance on fossil fuels and promote sustainability. Data analytics is used to identify ways to improve efficiency and make the industry more sustainable. Doing so helps reduce costs, optimize decision-making and investments, […]

Big Data in Automotive: 3 Ways To Make The Most Of It

Different cars parked

Big Data is integral for automotive companies’ success. As the automotive industry continues to evolve, it also has to face challenges related to globalization, market volatility and competition, and cost pressure. Big data analytics solutions help automotive companies address these challenges through sophisticated analysis of a vast amount of quantitative, qualitative, structured, and unstructured data to identify […]

N1 City South Africa POI Analysis

Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs. Case Study: POI analysis of N1 City Mall in Cape Town, South Africa At PREDIK Data-Driven we conducted a detailed study of N1 City […]

Foot traffic analytics in Madrid

Heat maps are used by any business sector to identify foot traffic and vehicular mobility patterns in an area or point of interest, as their visualization presents multiple pieces of data in a way that makes immediate sense. Heat maps can be used to identify foot traffic patterns from a country-level scale to a more […]

Top 5 Benefits from implementing heat maps in businesses

The heat map is one of the most useful and powerful data analysis tools in business intelligence. It provides a visualization feature that presents multiple pieces of data in a way that makes immediate sense by assigning a different size and color. New geographic information systems (GIS) allow us to see our complex world in […]

How to leverage heat maps to improve your business?

One of the analytical tools that leading companies use to gather knowledge is heat maps. By creating a graphical representation of their data, new insights emerge, providing companies with the information they need to adapt their strategies and maximize their profits. Heat maps measure the density of data in a given area. By representing density […]

Can data science mitigate the supply chain crisis impact?

The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics. The supply chain crisis has resulted in restaurant chains and fast food outlets running out of key ingredients (e.g. Nandos, McDonald’s, KFC, and Greggs), shortages on supermarket shelves (e.g. ASDA, Sainsbury’s and Morrisons), disruptions to retailers‘ product lines (e.g. IKEA) […]

Problems with Last-Mile Delivery Processes?

Several companies, especially in the retail sector, have realized that they need to challenge traditional last-mile delivery solutions in light of recent advances in technology tools. With the help of location intelligence that gives access to aerial, satellite imagery and high-definition maps, last-mile delivery processes can evolve to the degree that drivers can avoid traffic and expedite deliveries through predictive […]

How to use POI analytics to understand commercial areas?

Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others. Businesses can leverage point-of-interest (POI) data to identify the population and customer patterns and trends, making smarter data-driven decisions. In the retail sector, POI characterization allows marketers to identify a business’s market share, the spending power of people […]

POI Data: How does it Benefit Businesses?

Location intelligence is revolutionizing the way companies establish, operate, and expand their business. From deciding where to locate a new store to analyzing foot traffic to gauge market competition, the use of location data is growing. One of the key components of location intelligence is data related to points of interest (POIs). POIs indicate a specific location in an area of […]