Is Data the New Oil?

Data is being created at a speed never seen before, and its proper application in business intelligence is already generating incalculable value for businesses.

Transport Analytics: Main Benefits and How To Use It

Transport Analytics Guide

Transport data analytics can improve vehicle performance, reduce costs, improve processes, develop strategies, optimize routes and times, and foresee and identify problems, among others.  Transportation analytics makes it possible to make both commercial and personal travel more efficient and cost-effective. Examining data while in transit can enhance productivity, fuel efficiency, and overall efficiency, ultimately resulting […]

Foot Traffic Data Business Benefits

Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors. What is it? Foot traffic data associates people’s movements with physical locations, and can be collected in different ways, such as WiFi signals, GPS from mobile […]

Big Data for Fraud Detection (Guide For All Industries)

Big data analytics is an effective solution for identifying behavioral patterns and establishing strategies to help detect and prevent fraud in various business sectors. Fraudulent activities such as e-commerce scams, cybersecurity threats, identity theft, forged bank checks, money laundering, tax evasion, fraudulent insurance claims, and financing fraud pose significant risks to users and companies. These […]

Retail: Benefits of Data Monetization

More and more retail organizations are monetizing their data to increase revenue, boost productivity and optimize costs, enabling effective leveraging of assets, technology tools and external information to generate better results. In the retail sector, data monetization is about making better informed decisions, increasing revenue and reducing costs from access to different types of stored, categorized and accessible data. […]

What is your current data Maturity level?

Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it’s important to know where you are in this process. What is Data Maturity? Data maturity is a measure used to determine where a company’s data quality, structure, […]

Data Monetization: What Every Company Should Know

Identifying the right location to establish a business is a fundamental part of the basic strategy of any company in every industry. Selecting the exact right area and location is crucial not only for profitability, but also to help determine whether or not the business will be successful. Iterative analysis of transaction, facility and asset […]

Geospatial Data: Main Benefits and Applications for Businesses

Geospatial Data Guide

Geospatial data or geodata is essential in business analytics, providing a multi-dimensional perspective to understand and engage with the world around us. Geospatial data consists of information with a geographic location component, describing objects, events, or phenomena in a specific location on Earth. In this article we will cover the following topics: Understanding the main […]

Big Data Models Most Used in Business

Any data model in Big Data must be designed and developed to meet the needs of the business, and for this, it is necessary to know the objectives and goals of the organization, so that it effectively has the necessary functionalities to facilitate the decision-making process in the company. What is a data model applied to […]

Agriculture: Solutions Based on Satellite Imagery

Through information solutions based on the use of satellite photos, the application of classification models and the implementation of machine learning algorithms, it is possible to optimize the management of large plantations and minimize the risks faced by crops that affect profitability per hectare planted. The growing availability of data that exists today is leading […]